Terms of Use

Last updated: January 21, 2025

1. Acceptance of Terms

By accessing and using MountainCliffWay's lead generation and online advertising services ("Services"), you accept and agree to be bound by the terms and provision of this agreement. If you do not agree to abide by the above, please do not use this service.

2. Description of Service

MountainCliffWay provides lead generation and online advertising services to businesses. Our services include but are not limited to:

• Multi-channel lead generation campaigns
• Online advertising management across Google, Facebook, LinkedIn, and other platforms
• Lead qualification and verification services
• Analytics and reporting services
• Campaign optimization and management

3. User Obligations

As a user of our services, you agree to:

• Provide accurate and complete information when registering for our services
• Maintain the confidentiality of your account credentials
• Use our services only for lawful business purposes
• Comply with all applicable laws and regulations
• Not use our services to promote illegal activities, spam, or fraudulent content
• Pay all fees associated with your selected service plan

4. Service Availability and Performance

While we strive to provide consistent and reliable services, we cannot guarantee:

• Uninterrupted access to our services
• Specific lead generation volumes or conversion rates
• Results from advertising campaigns
• Compatibility with all third-party platforms

Lead generation results may vary based on industry, target audience, market conditions, and other factors beyond our control.

5. Pricing and Payment Terms

Our pricing structure is performance-based, ranging from $40-$60 per qualified lead depending on the advertising channel and campaign complexity. Payment terms include:

• Payment is due for qualified leads as defined in your service agreement
• Invoices are issued monthly and payment is due within 30 days
• Late payments may result in service suspension
• Pricing may be adjusted with 30 days written notice

6. Lead Quality and Qualification

We define qualified leads as prospects who meet your specified criteria including demographics, interests, budget, and demonstrated intent. We verify leads through multiple touchpoints before delivery. However, we cannot guarantee that all leads will convert to sales.

7. Data Privacy and Protection

We are committed to protecting your data and the data of your leads. Please refer to our Privacy Policy for detailed information about how we collect, use, and protect personal information.

8. Intellectual Property

All content, trademarks, and intellectual property related to MountainCliffWay services remain our property. You may not reproduce, distribute, or create derivative works without our written permission.

9. Limitation of Liability

MountainCliffWay shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, data, or business opportunities, arising from your use of our services.

10. Termination

Either party may terminate this agreement with 30 days written notice. Upon termination:

• You remain responsible for all outstanding fees
• We will cease providing services
• Data retention will be handled according to our Privacy Policy

11. Dispute Resolution

Any disputes arising from these terms shall be resolved through binding arbitration in accordance with the rules of the American Arbitration Association. The arbitration shall take place in Texas, United States.

12. Modifications to Terms

We reserve the right to modify these terms at any time. Changes will be effective immediately upon posting on our website. Continued use of our services constitutes acceptance of modified terms.

13. Governing Law

These terms shall be governed by and construed in accordance with the laws of the State of Texas, United States, without regard to its conflict of law provisions.

14. Contact Information

If you have any questions about these Terms of Use, please contact us:

15. Severability

If any provision of these terms is found to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary so that these terms shall otherwise remain in full force and effect.

16. Entire Agreement

These Terms of Use constitute the entire agreement between you and MountainCliffWay regarding the use of our services and supersede all prior agreements and understandings.