Privacy Policy

Last updated: January 21, 2025

1. Introduction

MountainCliffWay ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our lead generation and online advertising services.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us, including:

• Name and contact information (email, phone, address)
• Company information and job title
• Business requirements and preferences
• Payment and billing information
• Communication preferences

2.2 Automatically Collected Information

When you use our services, we may automatically collect:

• IP address and location data
• Browser type and version
• Device information
• Usage patterns and preferences
• Cookies and similar tracking technologies

2.3 Lead Data

In providing our lead generation services, we collect and process information about potential leads, including:

• Contact information of prospects
• Demographic and behavioral data
• Interest and engagement metrics
• Interaction history with marketing campaigns

3. How We Use Your Information

We use the collected information for the following purposes:

• Providing and improving our lead generation services
• Processing payments and managing accounts
• Communicating with you about our services
• Customizing and optimizing marketing campaigns
• Analyzing service performance and user behavior
• Complying with legal obligations
• Preventing fraud and ensuring security

4. Information Sharing and Disclosure

4.1 With Your Consent

We may share your information with third parties when you have given us explicit consent to do so.

4.2 Service Providers

We may share information with trusted third-party service providers who assist us in:

• Payment processing
• Data analytics and reporting
• Customer support services
• Marketing platform integrations
• Cloud hosting and storage

4.3 Legal Requirements

We may disclose information when required by law, court order, or government request, or to protect our rights and safety.

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction.

5. Data Security

We implement appropriate technical and organizational measures to protect your information, including:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication measures
• Employee training on data protection
• Incident response procedures

6. Data Retention

We retain your information for as long as necessary to:

• Provide our services to you
• Comply with legal obligations
• Resolve disputes and enforce agreements
• Improve our services

Lead data is typically retained for 24 months unless otherwise specified in your service agreement.

7. Your Rights and Choices

Depending on your location, you may have the following rights:

• Access: Request access to your personal information
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your personal information
• Portability: Request transfer of your data
• Opt-out: Opt-out of marketing communications
• Restriction: Request restriction of processing

8. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences and settings
• Analyze website traffic and usage patterns
• Improve user experience
• Deliver targeted advertising

You can control cookie settings through your browser preferences.

9. Third-Party Links and Services

Our services may contain links to third-party websites or integrate with third-party platforms. We are not responsible for the privacy practices of these external services. We encourage you to review their privacy policies.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers in accordance with applicable data protection laws.

11. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware of such collection, we will take steps to delete the information.

12. California Privacy Rights

California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, sold, or disclosed, and the right to opt-out of the sale of personal information.

13. European Privacy Rights

If you are located in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR), including the right to lodge a complaint with a supervisory authority.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on our website and updating the "Last updated" date. Your continued use of our services constitutes acceptance of the updated policy.

15. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

16. Data Protection Officer

For privacy-related inquiries, you may contact our Data Protection Officer at the above contact information with "Privacy Inquiry" in the subject line.